Avoir sous la main un document qui résume l’année 2006 et les perspectives pour 2007 et les années suivantes pour l’e-marketing et les médias digitaux peut s’avérer très utile.

Avenue A | Razorfish publie le Digital Outlook 07, un PDF de 146 pages qui aborde des thématiques à l’actualité brûlante.

Pour info copie ci-desssous de la table des matières, la mise en gras reflète mes centres d’intérêt

p1 Introduction
p5 A Look Back at 2006
p15 Digital Buzz
– Excerpt from Clark’s Blog p18
– The Buzz List p19
– Publishers of the Year–2006 p21
p23 Digital Media (R)evolution
– Significant Trends, Players, and Innovators p26
– A Framework for Assessing Emerging Channels p35
p41 Search
– Trends to Watch p44
– Emerging Channels p47
– Fighting Click Fraud p51
– The State of SEO p52
p55 2007 Consumer Dialogues: The Digital Class
p67 Measurement
– Case Study: Online and Offline Media Interaction p70
– Case Study: Custom ROI Attribution p74
– Digital Brand Measurement: Our Approach p78
p85 Op-Ed: What’s on Our Minds?
– Creative Considerations for 2007 by Jim Gibson p86
– Why Authority Matters in Web 2.0 by Laura Porto p91
– The Death of the Page View: How AJAX, RSS, and Widgets Will Force Us to Define a New Metric
for User Engagement by Garrick Schmitt p95
– « We »conomics: Monetization of the Evolving Digital Economy by Greg Pomaro p98
– The New (Media) World Order by Bruce Woolsey p103
p107 Five Questions
– Nathan Levi on Search Marketing p109
– Iain McDonald on Viral Markting p113
– Ray Velez on Windows Vista p117
– David Baker on E-Mail Marketing p121
– Olaf Czeschner on the Evolution of Digital Creative p125
– Grace Ho on Mobile Marketing p129
– Margie Chiu on Digital Strategy and Analytics p133
p137 Five Things Every Executive Should Know About Digital in 2007

Via MIT Advertising LAB